We are looking for a highly motivated and experienced Content Production Manager to lead our content development initiatives. This role will oversee the planning and creation of high-quality content across multiple channels, ensuring consistency, accuracy, and engagement. The ideal candidate is a strategic thinker with a deep understanding of content marketing, SEO best practices, and multimedia content production.

Responsibilities:

Develop and execute a comprehensive content strategy aligned with Vetster’s brand, business goals, and SEO objectives.
Manage the end-to-end content production process, including blog articles, website content, social media, email campaigns, video, and multimedia assets.
Lead and mentor a team of content writers, editors, and designers, ensuring high standards of content quality and performance.
Plan and manage a detailed editorial calendar to ensure timely content publication.
Work closely with the SEO team to implement best practices, optimize content for search visibility, and track performance through analytics.
Partner with marketing, product, and customer experience teams to align content initiatives with overall business objectives.
Maintain brand voice, tone, and compliance with veterinary and medical content regulations.
Stay up-to-date with industry trends, emerging technologies, and best practices to keep Vetster’s content cutting-edge.
Build and nurture relationships with writers, medical experts, and community contributors.

Requirements:

5+ years of experience in high-volume content publishing or a related field.
Strong background in SEO-driven content strategies.
Proven experience managing content teams and freelancers.
Excellent writing, editing, and storytelling skills.
Experience with headless CMS and Customer Data Platforms (CDP).
A results-oriented mindset with a bias for action and a high-velocity production approach.

Interview process:

Stage 1: Introductory Meeting This is a 30-minute Google Meet video call with Keltie Neville, People Operations to share more about the role and learn about you.
Stage 2: Skills Interview This is a 45-minute Google Meet video interview with Kristina Gonzales, Director of Performance and Growth, and FP Marcil, Digital Marketing Consultant. Kristina and FP will take you through our Marketing roadmap and learn more about your skills and experience.
Stage 3: In-person meeting at Vetster HQ (14 Birch Avenue, Toronto) with Kristen Johnson, VP of Marketing. Prior to the meeting, a small work assignment (1-2 hours, maximum) will be given. We will compensate you for your time.

Why join us:

Unlimited access to Vetster for your pets.
Dog-friendly office environment.
Generous vacation and personal day policy.
Comprehensive health and dental benefits for you and your family.
Competitive salary with market alignment.
RRSP matching and Employee Stock Option Plan.
Opportunities for career growth and international assignments.
A culture of inclusivity, equity, and team engagement.

Ready to Make a Difference?

Embark on a fulfilling journey with us, shaping the future of pet healthcare through design. If you're driven by innovation, collaboration, and a love for pets, apply now to join our mission-driven team. Please note this role is hybrid, with 2 days per week in our office in midtown Toronto at Yonge and Summerhill.