Vetster is the world’s fastest growing veterinary telehealth and pet care marketplace. Since our launch in 2020 we have established ourselves as a leader in the rapidly growing pet care industry. Named Overall Pet Healthcare Company of the Year, Vetster makes it easier for pet owners to connect with the veterinary care they need - any time, any where.
We know that by empowering pet owners with easy-to-use, convenient services and an open marketplace, we can move the industry forward, create professional opportunities in the veterinary community, and fundamentally improve animal wellbeing and access to care. The work we are doing is groundbreaking and is changing lives.
Vetster offers flex and remote working options and is headquartered in Toronto, Canada. We work in crossfunctional teams and believe ownership and accountability, along with trust, respect and inclusion are core tenets of success in our new working paradigm. At all levels, successful Vetster team members are those who seek to grow their careers and who share our ambition to build a global high-growth brand.
Position Overview
Vetster is looking for a paid media manager excited to build programs that will generate awareness for Vetster’s award-winning telehealth services and driving revenue through paid channels. This person will work closely with Vetster’s marketing, data and product teams as well as our agency partners to create high-performance channels. This role is responsible for developing, testing, validating and scaling our PPC strategies, managing budgets, optimizing targeting strategies.
Common responsibilities will include:
- Manage the day-to-day management of paid media campaigns across including managing timelines, deliverables and reporting.
- Leverage a continuous testing approach across creative, messaging, audience targeting and platforms.
- Build out our paid strategies across key platforms (Google, Facebook, TikTok, Pinterest, Amazon) as well as media platforms and distribution/newsletter partners.
- Build and execute strategies at the national, regional and city level.
- Establish programs that help Vetster identify G2M programs for international growth.
- Work with agency partners and consultants to maximize the value and outcome of every dollar invested.
- Establish best practices by setting KPIs and integrating results as part of our holistic lifecycle costs and results.
- Support weekly and monthly reporting, while maintaining a responsive capability to changing campaign performance.
Qualifications
- 5 years of relevant marketing experience, growth marketing experience preferred
- Google Adwords Certification, Facebook Certification
- Knowledge of Adwords, Display, Search, Bing, Amazon, Retargeting, and Programmatic
- Minimum of 3 years in digital and multi-channel campaign development, implementation and management
- Proven track record creating high-performance customer acquisition campaigns through paid media
- Aptitude for test, learn and scale environment with analytical capability to optimize campaigns quickly
- Understanding of how marketing, product and data work together to drive growth
What We Offer:
Full access to the Vetster service for your own pets
Bring your furry (canine) friends to our office
Vacation and personal days to support work life balance
Attractive health and dental benefits for you and your family
Competitive salary based on experience and market
Flex work and remote work options
Career growth and international work opportunities
Inclusive and equitable workplace
Team building and social events